The internet in its current state is a black hole; you can disappear in it completely without getting much in return. It is possible for instance, to spend the whole day hopping between social media sites and have nothing to show for it in the evening. Yet there are people who spend entire days on the internet earning money and gaining value.
How can you be part of this lot gaining from the internet, you ask?
Identify and Niche
You are unlikely to grow if you are all over the internet. If you are a social media influencer, stick to that. Even within social media, decide whether you want to be on Facebook, Twitter, Instagram etc. If you are a blogger, stick to that, if you are about photography, grow that.
Create a Brand
Meaningful online presence comes by offering value to those who you interact with. Seek to know what they want and build a brand by offering solutions. Create a website for your brand and tailor your content around what people are looking for. You can use a rank tracker tool to monitor how your keywords are performing and tweak them accordingly.
The internet is modern but it is still evolving pretty fast. For instance, the mobile phone has now replaced the desktop computer as the preferred internet-access device. People are now embracing apps to access the services that they are seeking on the internet. Live support for businesses is now a necessity. Be sure to learn the current trends and move with them.
With these practices- and more that are discussed often- you can make the internet a place of value for yourself.